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Using BANT for Lead Qualification
Unfortunately, there is no silver bullet to lead scoring in B2B marketing. According to Craig Rosenberg and his post, 6 Reasons Why Everyone Needs a Lead Qualification Team, “If you send unqualified...
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A New Democracy for the Modern Marketer
The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing...
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Great Minds & A Great Time: Insider Summit 2013 Recap
The second annual Insider Summit was held a couple weeks ago on May 21-22 at the InterContinental Hotel in San Francisco. We think it did a great job building off the momentum from last year’s first...
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